Kickstarter-backed game sees increase in backer support within a week of launching dedicated player forum.
EVERSPACE is a Kickstarter-backed single-player roguelike space shooter game from ROCKFISH Games.
The new independent studio was founded by Michael Schade and Christian Lohr. This team previously created and operated the AAA mobile gaming studio Fishlabs Entertainment (Galaxy on Fire series for mobile) for almost 10 years.
The decision to move to a desktop and console game was simple; the mobile gaming market is primarily free-to-play with microtransactions and Schade and Lohr felt their new game idea was better suited for a mid-priced downloadable game for PC, Xbox One and Playstation 4. With a pay-once, play as much as you like format, they could focus on delivering a great game built on the acclaimed Unreal Engine 4 platform without bothering about ongoing retention, monetization and user acquisition.
Armed with an indie guerilla marketing spirit, Schade turned to the Steam Greenlight program to measure interest in the game concept. With an approval rating of 89% and thousands of supporters, they launched their Kickstarter, amassing a cool €448,000 from over 11,700 backers.
“One week after we launched our community, 10% of our forum users increased their Kickstarter pledge. Imagine where we’d be if we had this from day one.”
Co-founder & CEO
ROCKFISH Games GmbHr
“Every game should have its own player forum. That’s just the best way to communicate with our backers and fans. The one thing we did learn is that we should have launched our community from the moment we started fundraising. One week after we launched our community, 10% of our forum users increased their Kickstarter pledge. Imagine where we’d be if we had this from day one.”, Schade said. He continued, “The reason why we selected Vanilla Forums is that it allows us to focus on building our game and not deploying and managing a forum infrastructure. And players love how easy it is to share, give feedback and get real time answers to their questions.”